| Record Bankruptcies Don't Bust Indianapolis Business |
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Indianapolis business owners have been put through the ringer this past year. It's the same all across the country. Times have been incredibly tough. And although the recession may be over - easy street is still vacant. According to a brief article in Business Week magazine, 2009 is already one for the business record books. More than 4500 bankruptcies are on record as of the middle of October, which is a 12% increase over the same period last year. Even the Chicago Cubs filed for Chapter 11 protection this month. Regardless of the announced start of a recovery, budgets will be thin for most businesses in Indianapolis for the coming year. Many frugal owners will be looking for ways to keep costs low. One budget category that almost always gets cut during lean economic times is the marketing budget. While the motivation for this cost saving measure is understandable the decision may be ill-advised. A good way to stretch the small business marketing dollar is to make sure the business website is yielding results. Is it doing all it can to garner sales or leads? For most small businesses the answer is, "NO." Thankfully, it doesn't take a huge expense to correct the situation. Numerous free to low cost opportunities to increase your online visibility are available to the savvy entrepreneur willing to invest a little time. (There's still plenty of that resource even if money is tight.) Listings in local search directories and social media profiles should be top priorities. Additionally, there are many free blogging platforms available. These simple turnkey publishing solutions require little to no technical knowledge. There is no reason to pass on these cost effective marketing options. While it makes a lot of sense to take advantage of these free online marketing opportunities the top priority for any business should be optimizing their own website. Optimizing your website could be the most important marketing decision you make this quarter. If you want to place higher in the search result listings it is critical to have all your Google ducks in a row. Some of these issues are easily handled by a novice but it is worth hiring expert help to ensure all that can be done to help Google love your business site. Additionally, keep the site stocked with fresh content. The content needs to be unique, interesting, and relevant. Indianapolis business owners have challenging times ahead but Hoosiers are scrappy and resilient. Those businesses willing to take advantage of new marketing ideas may do more than just survive the economic downturn. Your business could come of these dark times way ahead of the competition. *content provided by Indianapolis SEO company deep ripples |
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